How to Start a Shopify Store in Pakistan?

Hello there fellow dropshippers.

It’s another day at Markaz, where our team’s been rummaging through your insightful questions. 

Speaking of which, a lot of times we get asked something to the tune of how to start Shopify store in Pakistan or something like how to work on Shopify from Pakistan.

To be honest, we appreciate the concern and do as much as we can to give answers centered around many things associated with different angles of Shopify.

However, it’s just professional advice. At the end of the day, you’re expected to put in the hours, believe in yourself, and have a positive middle attitude centered around long-term success.

Having said that, this post highlights some of the basic stuff associated with how to start Shopify store in Pakistan, Shopify pricing Pakistan, and the possible challenges you may or may not have.

So, let’s get started.

What is Shopify?

Shopify is a leading cloud-based e-commerce platform that enables individuals and businesses to create their own online stores with ease. It offers a user-friendly interface, allowing users to set up and manage their stores without extensive technical knowledge. With various subscription plans starting at $29 per month, Shopify caters to businesses of all sizes, from startups to established enterprises.

The platform provides essential features such as product management, payment processing, and marketing tools, making it a comprehensive solution for online selling. Additionally, Shopify supports multiple sales channels, including social media and in-person sales through its point-of-sale system. For those looking to understand how to start a Shopify store in Pakistan, the platform’s intuitive design and extensive support resources make it an excellent choice for entrepreneurs seeking to enter the e-commerce market efficiently.

By leveraging Shopify’s capabilities, users can focus on growing their business while the platform handles the technical aspects of running an online store.

Shopify in Pakistan

Shopify is increasingly popular among entrepreneurs in Pakistan, with over 30,000 active stores leveraging its capabilities to sell products online. The platform offers a user-friendly interface that simplifies the process of setting up an e-commerce store, making it accessible for those without technical expertise. Pakistani merchants benefit from various features, including customizable themes, multiple payment gateways, and integration with local payment methods like JazzCash and Easypaisa.

Despite challenges such as the unavailability of Shopify Payments in the region, workarounds like third-party payment applications are available. As more individuals explore how to start a Shopify store in Pakistan, the platform continues to transform the local e-commerce landscape, empowering businesses to reach global markets efficiently.

Shopify Store Pakistan – Dropshipping, Reselling Or Selling as a Brand?

Shopify, on its own, is just an online e-commerce portal with tons of integrations, customization options, and vice versa.

That way, any Pakistani entrepreneur such as you, who’s looking for ways on how to start Shopify store in Pakistan, can get started with multiple different approaches.

For instance, take a look below at different aspects of setting up a Shopify website in Pakistan.

• Starting as a Dropshipper

You can start Shopify store in Pakistan as a dropshipper.

This approach would entail that you do not have any existing inventory, you are looking for the minimum risk factor, and you do not have an initial investment to make.

Top it off with the fact that you are just getting started on learning how to earn from Shopify in Pakistan, after breezing through some inspirational content on YouTube.

The dropshipping approach is one of the safest methods since it also doesn’t require from you to have an existing inventory of products at your home, a warehouse, or anywhere nearby.

In this approach, you’ll need a strong supplier network, all over Pakistan, from where you can source those products and then deploy them on your Shopify website.

That’s the easy part.

Your Shopify store’s marking, SEO, and other campaigns come later.

Now, let’s pause here and move on to the next alternative approach associated with how to start Shopify store in Pakistan, or how to work on Shopify from Pakistan.

• The Reseller Approach

The reseller approach to setting up a Shopify store is another method where you are looking to independently set up your own website. 

Products are sourced from suppliers, just like the way we described above, and you get to make a substantial profit margin, the same way as dropshippers do.

Technically speaking, there’s no major difference between dropshipping and reselling. Both are essentially the same thing with tons of similarities. 

There’s no need to stockpile any items; you just need to have a solid marketing strategy so that your Pakistani Shopify store gets enough eyeballs to see those wining products that you have listed on the website.

Here’s where Markaz.App comes in. 

How so?

Markaz connects resellers and dropshippers with suppliers, allowing users to select from a wide range of products, including electronics, clothing, and accessories. 

The app simplifies the reselling process by handling logistics, payments, and customer delivery, enabling resellers to focus on marketing and sales.

It’s a great way of kickstarting your Shopify business/ website in Pakistan, without the hassle of any backchannel negotiations with vendors, suppliers etc.

Everything is already vetted by the Markaz team, and they do so with product listing too.

There are over 150,000 products listed on Markaz, actively populating different product categories. 

We do our best to only hunt winning products that you can potentially resell or dropship through your social network, phone contacts, emails, or your very own Shopify website.

Key Features of Reselling with Markaz

1. Zero Initial Investment: Users can start reselling without any upfront costs. This eliminates the financial risk typically associated with starting a business.
2. Wide Product Selection: Resellers can choose from over 10,000 products available on the platform. This variety allows users to cater to different customer needs and preferences.
3. Direct-to-Customer Delivery: Markaz manages the delivery logistics, ensuring that products are shipped directly from suppliers to customers. This feature is particularly beneficial for those with limited storage space.
4. Flexible Pricing: Resellers can set their own markup prices, allowing them to determine their profit margins based on market demand and competition.
5. Efficient Payment Process: Profits are transferred to resellers' accounts (like Easypaisa or Jazz Cash) within 48 to 72 hours after a sale, ensuring quick access to earnings.
6. Marketing Support: The platform provides resellers with purchasing links that can be easily shared across social media platforms such as Facebook, Instagram, and WhatsApp, facilitating broader reach and customer engagement.

How to Start Shopify Store in Pakistan

The most interesting part – i.e. if your questions weren’t answered earlier, is appended below. 

This is where we talk about the actual method of how to work on Shopify from Pakistan, or how to sell on Shopify from Pakistan at a very basic and introductory level.

That being said, if you are already a seasoned seller in the Pakistani market as a dropshipper, a brand owner, or a reseller, we’d love to hear from you. In case you have any feedback on what we have shared so far, feel free to reach out to us anytime.

Essential Technical Requirements

1. Stable Internet Connection
   A reliable internet connection is crucial, especially in areas prone to load shedding. This ensures uninterrupted access to your store and smooth operations.
2. Computer or Laptop
   Use a computer or laptop for efficient store setup and management. This will allow you to handle tasks like product listings, customer inquiries, and analytics with ease.
3. Supported Web Browsers
   For optimal performance, use supported web browsers such as Chrome, Firefox, Safari, or Edge. These browsers ensure that the Shopify platform functions smoothly.
4. High-Quality Product Images
   Invest in high-quality product images and professional branding materials. Attractive visuals can significantly enhance your store's appeal and boost sales.
5. Unique Domain Name
   Choose a unique and memorable domain name, ideally with a ‘.pk’ or ‘.com’ extension. This helps in establishing your brand identity online.
6. SSL Certificate
   Shopify provides an SSL certificate for secure online transactions. This is essential for building trust with your customers and protecting their data.
7. Local Payment Gateways
   Familiarize yourself with local payment gateways that can be seamlessly integrated into your store. Options like JazzCash or EasyPaisa are popular choices in Pakistan.
8. Shipping and Logistics Plan
   Develop a solid shipping and logistics plan that caters to Pakistan’s diverse geographic landscape. Partnering with reliable courier services can enhance your delivery efficiency.
9. Customer Support Tools
   Implement customer support tools, such as live chat, to improve customer service. This can help address customer queries promptly and enhance their shopping experience.

Legal Aspects to Consider

1. Business Registration
   Ensure your business is registered with the Securities and Exchange Commission of Pakistan (SECP). This is a vital step in legitimizing your operations.
2. Sales Tax Registration
   Register for sales tax with the Federal Board of Revenue (FBR) to obtain the necessary tax numbers. This ensures compliance with local tax regulations.
3. E-Commerce Policy Awareness
   Stay informed about the e-commerce policy framework set by the Ministry of Information Technology and Telecommunication. Understanding these regulations will help you operate within legal boundaries.
4. Privacy Policy Implementation
   Implement a privacy policy for handling customer data in compliance with data protection regulations. This builds customer trust and protects their information.
5. Consumer Rights Compliance
   Adhere to consumer rights laws to ensure fair and transparent business practices. This includes clear return policies and customer service standards.
6. Currency and Foreign Exchange Regulations
   Understand and comply with Pakistan’s currency and foreign exchange regulations, especially if you plan to deal with international transactions.
7. Digital Content Legalities
   Be aware of the legalities surrounding digital content, including copyrights and trademarks, to avoid potential legal issues.
8. Import and Export Laws
   Familiarize yourself with import and export laws if you plan to deal with international shipments. This is crucial for compliance and smooth operations.

Step-by-Step Guide to Setting Up Your Shopify Store

1. Shopify Sign-Up

• Start with the Free Trial
  Visit shopify.com and take advantage of the 3-day free trial. This allows you to explore the platform without any financial commitment.
• Provide Your Details
  Enter a valid email address, choose a strong password, and think of a store name. This name will be used for your store’s default URL.
• Answer Shopify’s Questions
  Shopify will ask a few questions about your business. Answering these helps tailor the dashboard to your needs.
• Enter Your Store
  Click “Enter My Store” to access the Shopify dashboard, where you can manage everything from product listings to customer analytics.
• Explore the Dashboard
  Use the trial period to familiarize yourself with Shopify’s features. Explore settings, design options, and product listings to prepare for your store launch.

2. Localization Settings

• Language Settings
  Consider adding an Urdu version of your website to enhance user experience. Navigate to “Settings” > “Languages” to add Urdu.
• Currency Settings
  Set your store currency to Pakistani Rupee (PKR) by going to “Settings” > “Store details.”
• Date and Time Format
  Adjust the date format to DD/MM/YYYY and set the preferred time format for clarity.
• Tax Settings
  Ensure compliance with local tax regulations by setting up appropriate tax rates in “Settings” > “Taxes and duties.”
• Shipping Options
  Localize shipping options by partnering with local courier services. Adjust shipping rates and methods in “Settings” > “Shipping and delivery.”
• Payment Methods
  Integrate local payment gateways that support cash on delivery (COD) and bank transfers. This caters to local customer preferences.

3. Selecting a Theme and Customizing Your Store

• Choose a Theme
  Select a visually appealing and functional theme that resonates with local aesthetics. Ensure it is mobile-friendly, as many customers shop via mobile devices.
• Customize Your Theme
  Personalize your store by adjusting layouts, adding local imagery, and infusing cultural motifs and colors. This creates a unique shopping experience.
• Craft Collections
  Organize your products into collections for easier navigation. For example, create collections like “Traditional Attire” or “Men’s Wear.”
• Add Products
  Ensure high-quality product listings with clear images and detailed descriptions. Use real models when possible to give customers a realistic view.

Registering a Domain Name

When your store setup is underway, consider these tips for choosing a domain name:

• Keep It Short & Memorable
  Aim for a concise and catchy domain that’s easy to remember.
• Make It Relevant
  Your domain should reflect what you’re selling. For example, “PakCrafts.pk” is fitting for traditional crafts.
• Avoid Numbers & Hyphens
  Stick to alphabetic characters to prevent confusion and typos.
• Reflect Local Culture
  Use local terminologies or Urdu phonetics to resonate with Pakistani shoppers.
• Check Social Media Availability
  Ensure your domain name is available on popular social media platforms for consistent branding.
• Opt for Local Extensions
  Consider using ‘.pk’ or ‘.com.pk’ for a local touch.

How can I integrate local shipping options into my Shopify store?

Integrating local shipping options into your Shopify store can significantly enhance your customer experience, especially if you cater to a local audience. Here’s a step-by-step guide to help you set up local shipping effectively.

Step 1: Access Your Shopify Admin

1. Log In
   Start by logging into your Shopify admin panel.
2. Navigate to Settings
   Click on "Settings" in the bottom left corner of the dashboard.
3. Select Shipping and Delivery
   From the settings menu, select "Shipping and delivery" to access all shipping-related configurations.

Step 2: Set Up Local Delivery

1. Enable Local Delivery
   In the "Local delivery" section, click on "Manage" to enable local delivery options.
2. Choose Delivery Locations
   Specify which locations will offer local delivery. You can set this up by either entering postal codes or defining a radius around your store location.
3. Set Delivery Parameters
   Define the minimum order price for local delivery and set a delivery fee if applicable. This helps manage expectations and costs for your customers.
4. Save Your Settings
   Once you have configured the delivery options, make sure to save your settings.

Step 3: Set Up Local Pickup (Optional)

If you want to offer local pickup as an option:

1. Enable Local Pickup
   In the same "Shipping and delivery" settings, look for the "Local pickup" section and enable it.
2. Specify Pickup Locations
   Choose the locations where customers can pick up their orders. This is particularly useful for businesses with a physical storefront.
3. Set Pickup Hours
   Define the hours during which customers can come to pick up their orders, ensuring they know when to arrive.

Step 4: Integrate Local Carriers

1. Choose Local Carriers
   If you want to integrate specific local carriers, you can do this through apps available in the Shopify App Store. Look for apps that support local delivery services in your area.
2. Install and Configure Apps
   Install a suitable app (like Zapiet - Pickup + Delivery) that allows you to manage local delivery, pickup, and shipping options from a single interface. Follow the app's setup instructions to integrate it with your store.
3. Customize Options
   Many apps allow you to customize delivery options, such as scheduling delivery times or offering different rates based on distance.

Step 5: Test Your Setup

1. Place Test Orders
   After setting everything up, place a few test orders to ensure that the local delivery and pickup options are functioning correctly.
2. Check Customer Experience
   Go through the checkout process as a customer would, ensuring that the options for local delivery and pickup appear as intended.

Additional Tips

• Communicate Clearly
  Make sure to clearly communicate your local delivery and pickup options on your website. This can include adding information to your FAQs or creating a dedicated shipping information page.
• Monitor and Adjust
  Keep an eye on how well your local shipping options are performing. Be open to making adjustments based on customer feedback and order patterns.

How to Hunt Products for Shopify in Pakistan

To effectively hunt for products for your Shopify store in Pakistan, consider the following strategies:

1. Market Research: Start by analyzing current market trends and consumer demands. Utilize tools like Google Trends and social media platforms to identify popular products. Look for gaps in the market where you can introduce unique items.
2. Supplier Networks: Leverage local dropshipping platforms such as Markaz Dropshipping, which offer extensive supplier directories. Our platform connects you with verified suppliers, making it easier to source quality products without holding inventory.
3. Markaz Integration: Use the Markaz app, which integrates seamlessly with Shopify, to find and import products directly from various suppliers. Our tool allows you to browse a wide range of items and add them to your store effortlessly.
4. Social Media Insights: Monitor social media trends, especially on platforms like Instagram and Facebook. Influencers often showcase trending products that can inspire your inventory choices.
5. Competitor Analysis: Study successful Shopify stores in Pakistan to see what products they are selling. Tools like SimilarWeb can help you analyze their traffic sources and popular items.

By employing these strategies, you can effectively identify and source profitable products for your Shopify store in Pakistan.

Summing It Up

And there you have it, essentially most of the important information on how to start a Shopify store in Pakistan. 

Other than that, if you have any questions, please don’t hesitate to reach out to us. 

We look forward to hearing from you.

Frequently Asked Questions

A. How much investment required for Shopify in Pakistan?

The investment required to start a Shopify store in Pakistan varies based on the chosen plan and additional expenses. The Shopify Starter plan costs approximately $5 per month, making it an affordable entry point. However, most new merchants opt for the Basic plan, priced at around $25 per month, which offers more comprehensive features like unlimited product listings and multi-channel selling capabilities.

Additional costs include domain registration, which typically ranges from $10 to $30 annually, and potential transaction fees if using third-party payment gateways. For those looking to set up their store professionally, setup services may cost around PKR 48,000 for a basic store configuration.

Overall, initial investment can range from approximately PKR 10,000 to PKR 50,000, depending on the chosen plan and additional services. It’s essential to consider these factors when planning your budget for starting a Shopify store in Pakistan.

B. How to work on Shopify in Pakistan?

To work on Shopify in Pakistan, follow these essential steps:

1. Create a Shopify Account

To start working on Shopify in Pakistan, the first step is to create an account. Visit the Shopify website and click on the "Start Free Trial" button. You'll need to provide your email address, create a secure password, and choose a unique store name that reflects your brand. After filling out your business details, including address and phone number, you'll gain access to the Shopify dashboard. This user-friendly interface allows you to manage your online store efficiently. Take advantage of the free trial period to explore features and functionalities before committing to a subscription plan.

2. Customize Your Store

Once your account is set up, it’s time to customize your store. Shopify offers a variety of themes, both free and paid, that you can choose from based on your brand's aesthetic. After selecting a theme, use the drag-and-drop editor to modify layouts, colors, fonts, and images. Add essential pages like About Us, Contact Us, and FAQs for improved customer engagement. Ensure your product listings are visually appealing by using high-quality images and detailed descriptions that highlight features and benefits. A well-customized store enhances user experience and increases the likelihood of conversions.

3. Set Up Payment Methods

Setting up payment methods is crucial for facilitating transactions on your Shopify store in Pakistan. While Shopify Payments is not available in the region, you can integrate local payment gateways such as JazzCash or EasyPaisa. To do this, navigate to the "Payments" section in your Shopify dashboard and select your preferred payment provider. Follow the prompts to link your bank account and configure settings like currency options. Offering multiple payment methods can enhance customer trust and convenience, ultimately leading to higher sales and improved customer satisfaction.

4. Localization Settings

Localization is essential for catering to your target audience in Pakistan. Begin by adjusting your store settings to display prices in Pakistani Rupees (PKR). This can be done in the "General" settings of your Shopify dashboard under "Store Currency." Additionally, consider enabling Urdu language support if you aim to reach a broader audience that prefers local languages. You can also implement local shipping options by integrating with local courier services for faster delivery times. These adjustments create a more relatable shopping experience for customers and can significantly boost sales.

5. Market Your Store

Effective marketing is key to driving traffic and sales in your Shopify store. Utilize social media platforms like Facebook, Instagram, and TikTok to promote your products through engaging posts and targeted ads. Implement SEO strategies by optimizing product descriptions with relevant keywords to improve search engine visibility. Consider running email marketing campaigns to keep customers informed about promotions and new products. Additionally, collaborate with local influencers for greater reach within the community. A well-rounded marketing strategy will help you attract potential customers and establish a strong online presence in Pakistan’s competitive e-commerce landscape.

C. Shopify Seller Account in Pakistan

Setting up a Shopify seller account in Pakistan is a straightforward process that enables entrepreneurs to launch their online stores. First, visit the Shopify website and sign up for an account by providing your email, creating a password, and selecting a unique store name.

It’s essential to include a Pakistani business address during registration to tailor the platform to local requirements.

Once your account is created, you can customize your store by selecting themes and adding products with detailed descriptions and high-quality images. Although Shopify Payments is not available in Pakistan, you can integrate local payment gateways like JazzCash and EasyPaisa for seamless transactions.

Additionally, ensure that you set the currency to Pakistani Rupees (PKR) for convenience. After configuring payment methods and shipping options, you can start marketing your store through social media and other channels. By following these steps, you can effectively establish a successful Shopify seller account in Pakistan and tap into the growing e-commerce market.

D. How much investment required for Shopify Dropshipping in Pakistan?

Starting a Shopify dropshipping business in Pakistan requires a moderate investment, primarily for subscription fees and initial setup costs. Here’s a breakdown of the expected expenses:

1. Shopify Subscription: The Basic plan costs around $29 to $32 per month, which provides essential features for new businesses.
2. Domain Name: Registering a domain typically costs between $10 to $15 annually.
3. Dropshipping Apps: Depending on the app you choose, expect to pay between $0 to $30 per month for tools that help manage your dropshipping operations.
4. Marketing Budget: It's advisable to start with a marketing budget of at least $100 to $200 per month for ads to attract customers.
5. Business Registration Fees: In Pakistan, budget around PKR 10,000 to PKR 20,000 for business registration and compliance with local regulations.

Overall, an initial investment of approximately PKR 50,000 to PKR 100,000 is recommended to cover these essential costs and provide a buffer for unforeseen expenses as your business grows.

E. Is Shopify Profitable in Pakistan?

Yes, Shopify can be profitable in Pakistan. The platform has seen significant growth, with a 117% increase in the number of Shopify stores year-over-year as of Q3 2024, indicating a thriving e-commerce environment.

There are currently over 30,000 active Shopify stores in the country, primarily in sectors like apparel, beauty, and home goods, which highlights diverse market opportunities.

Entrepreneurs can leverage Shopify's user-friendly interface and local payment integrations to reach a broader audience. Additionally, the low barrier to entry allows many to start dropshipping or selling digital products without substantial upfront investment.

Marketing through social media platforms like Instagram and Facebook further enhances visibility and sales potential.

Moreover, Shopify's adaptability to local market dynamics and its various features make it an attractive option for Pakistani merchants. As the e-commerce landscape continues to evolve, those who effectively utilize Shopify's tools and strategies can achieve profitability in this growing market.

F. How to Work on Shopify from Pakistan without Investment?

To work on Shopify from Pakistan without any initial investment, you can take advantage of the platform's free trial options. Here’s how to get started:

1. Sign Up for a Free Trial: Shopify offers a 3-day free trial, allowing you to explore its features without any cost. You can also extend this trial to 90 days for just $1 per month after the initial period, giving you ample time to set up your store and test its functionalities.
2. Set Up Your Store: During the trial, you can create your store, choose a theme, and add products. This initial setup allows you to familiarize yourself with the platform's tools and capabilities.
3. Utilize Free Apps: While exploring, take advantage of free apps available in the Shopify App Store. These apps can enhance your store's functionality without incurring additional costs.
4. Market Your Store: Use social media platforms to promote your store for free, leveraging organic reach to attract potential customers.
5. Plan for Future Costs: Although you can start without investment, be prepared for subscription fees once the trial period ends. Consider budgeting for a basic plan or using revenue generated from initial sales to cover these costs.

By following these steps, you can effectively work on Shopify from Pakistan without upfront investment while assessing its viability for your business.