Dropshipping
September 12, 2024

What is Shopify and How Does it Work?

To be honest, it’s a bit of a cliché to talk about the basics of Shopify, such as ‘what Shopify is and how it works.’

How so?

It’s 2024, and we have plenty of tech-savvy individuals who are well aware of Shopify. But, then again, there are plenty of budding entrepreneurs who could use some guidance.

To that end, as one of the biggest Dropshipping platforms in Pakistan, Markaz revels in keeping its audience informed, especially the youngsters crew that wishes to be financially independent and make an honest living.

This post highlights different aspects of Shopify, starting from the basics, then moving on to a few beginner – to advanced-level concepts regarding query: what is Shopify Dropshipping and how does it work?

Let’s get to it.

What Is Shopify?

Somewhere back in 2006 (*or late 2005), the Snowdevil founders launched an online platform for ecommerce businesses. They called it: ‘Shopify.’ The idea matured into an open-source template in a language called: Liquid.

Shopify’s Liquid was written in Ruby, and that’s how things started moving slowly. The company marketed the product; people loved it because the idea of having a template with tons of customization options makes online retailers, business owners, and dropshippers’ lives a whole lot easier.

Fast forward to today, Shopify has a stock price of $68,51 as of right now (*Dated August 9, 2024), and millions of worldwide users. The modern-day version of Shopify comes with better responsiveness, more customization options, integration options, and a fully-fledged retail point-of-sale system for online store owners like you.

The Way It Works Is Simple…

If this is your first time looking up information concerning What Is Shopify and How Does It Work, what is Shopify Dropshipping and how does it work, we’ve got you covered.

Let’s get started from the basics and move forward.

Step 1: Claim Your Free Shopify Trial – The Adventure Begins!

First things first, it’s time to sign up for your free Shopify trial.

Think of it as a test drive for your future money-making machine! You’ll get three days to kick the tires, and if you’re feeling adventurous, you can extend that joyride for just a buck for a whole month. Who doesn’t love a good deal?

Step 2: Connect Your Sales Channels – Cast Your Net Wide!

Next up, let’s get you connected! The Shopify setup wizard is like your personal tour guide, helping you link up your sales channels. Whether you want to sell on social media, marketplaces, or your very own website, Shopify has got your back. And guess what? You can change and expand these channels anytime you like—flexibility is the name of the game!

Step 3: Fill Your Store with Awesome Products

Moving on with the concept of what is Shopify and how does it work, you need to understand product placement.

You can either enter the details of the items you’ve created or sourced yourself or tap into Shopify’s Handshake wholesale network and dropship vendors. Imagine curating a fabulous collection that combines your handmade treasures with trendy dropship goodies. Your store is about to become the talk of the town!

Step 4: Set Up Payments

Time to make it rain!

Setting up payments is as easy as pie with Shopify Payments. 

Just one click, and you’re ready to start accepting payments like a pro. Prefer to use your own payment processor?

No problem! Just keep in mind that there might be some transaction fees if you go that route.

The latter option calls for integrating third-party apps into your Shopify store, or signing up for payment processing accounts where you can receive payments into your online account. Stripe is a good option, whereas PayPal is second to none.

However, PayPal does have a verification process and it could take a bit of time to allow them to fully unlock your account.

Step 5: Shipping and Taxes – The Fine Print

Ah, the not-so-fun part: shipping and taxes.

But fear not! Shopify makes it easy to set up your shipping methods and fees, as well as your sales tax info.

If you are working in the U.S., you need to fill out your tax info, a W series form, and plenty of other stuff for proper declaration. Shopify owners operating from Pakistan are exempt from a majority of taxes.

For more information, feel free to seek help from a lawyer in that regard, or consult Shopify’s own pricing and taxes pages.

You can start selling right away while you fine-tune your store!

Step 6: Build Your Shopify Online Store – Your Digital Playground Awaits!

If you’re dreaming of having your own branded website, it’s time to make that dream a reality.

Shopify offers a plethora of plug-and-play themes that are just waiting for your unique touch. This is one of the biggest advantages of having a Shopify store.

Customize the theme of your choice to reflect your brand’s personality, and voilà! 

Your online store is ready to dazzle customers.

Step 7: Process, Ship, and Track Orders – The Fun Continues!

As orders start rolling in (cue the confetti!), you’ll manage everything from your Shopify dashboard. It’s like having a command center for your business!

Shopify’s built-in tools help you streamline workflows for shipping, dropshipping, and even digital products like e-books. Plus, your customers will appreciate automatic order status updates and tracking info—talk about a win-win!

Shopify Payment Processing and Transaction Fees – The Nitty-Gritty

If you choose to use your own payment processor, Shopify will add a transaction fee ranging from 0.5% to 2% on every sale. But if you stick with Shopify Payments, you can wave those fees goodbye! Just keep in mind that payment processing rates vary based on your subscription plan.

Shipping Costs – What to Expect

The baseline concept of what is Shopify and how does it work has a lot to do with your order-fulfilling process and the shipping cost.

Fortunately, there are plenty of online shipping cost calculators that not only facilitate Pakistani Shopify owners but also the ones from the U.S. and other countries.

Shopify also has you covered with built-in shipping label printing. You’ll enjoy competitive rates with USPS, UPS, and more. The more you ship, the better your discounts get—so get ready to save some cash!

Exploring Shopify Plans, Pricing, and Costs – Finding The Righ Fit

Shopify isn’t just for online stores; it’s also perfect for in-person sales! Whether you’re running a pop-up shop or a full-fledged retail location, Shopify’s POS features let you manage everything seamlessly. You can start with the free POS Lite or upgrade to Shopify POS Pro for more robust features.

The Pros and Cons of Using Shopify – The Good, the Bad, and the Ugly

Let’s weigh the pros and cons:

Pros:

  • User-Friendly: Even if you’re a newbie, you can set up a stunning store in no time.
  • Competitive Fees: Affordable entry-level plans and great rates for higher tiers.
  • Secure: Shopify takes care of all the techy stuff for you.
  • Integrated Sales: Sell in-person and online without breaking a sweat.
  • Built-In Marketing Tools: Boost your sales with automated email marketing and abandoned cart notifications.

Cons:

  • Cost: There are cheaper alternatives out there if you’re on a tight budget.
  • Transaction Fees: Watch out for those fees if you don’t use Shopify Payments.
  • Theme Limitations: Customizing themes can be a bit basic without coding skills.
  • SEO Challenges: Shopify’s SEO features can be a tad limited compared to other platforms.
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What Is Shopify Dropshipping and How Does It Work Via Markaz.App?

Of course, not everyone counts on keeping an inventory of stocked items and sell from there when operating on Shopify.

As a matter of fact, many budding entrepreneurs sign up for a Dropshipping business where they don’t have to keep an existing stock of items. Doing so eliminates the hassle of streamlining SKUs, labels, item availability and vice versa.

So, if you’re looking to move ahead with the Dropshipping option for your Shopify store, you just need to sign up for a free or paid Shopify account and then integrate it with a Dropshipping website.

For instance, many online Pakistani Shopify store owners operate through Markaz, since the platform is a central hub for dropshippers.

The way it works is simple.

You sign up for a reseller account on Markaz, while your Shopify website is set up on the side. Then you select the products of your choice from Markaz vendors, and as per your profit margin, you need to populate your Shopify store with the product descriptions and listing info.

The more precise and crisp version of these nitty gritties is appended below for your reference:

  1. Create Your Store: Sign up for that free trial and get your store up and running.
  2. Customize Your Look: Choose a theme that fits your vibe and start branding your store.
  3. Connect a Dropshipping App: Pick an app that links you to suppliers, making your life a whole lot easier.
  4. Optimize Your Product Pages: Don’t settle for generic descriptions! Spice them up to attract customers.

Partnering with Suppliers – Build Those Relationships!

If you prefer more control, consider partnering directly with suppliers. This way, you can negotiate custom deals and even create exclusive products. Just remember, this method requires a bit more hands-on management.

Finding Your Perfect Supplier

When searching for suppliers, prioritize delivery speed and reliability. Read reviews, ask questions, and don’t hesitate to test product samples. The right supplier can make all the difference in your dropshipping success! 

And there you have it! A friendly, engaging guide to navigating the Shopify universe. Now go forth and conquer the e-commerce world with confidence!

Conclusion

Whether you decide to start a business as a Dropshipper on Shopify through Markaz, or any other independent Dropshipping platform, or choose to create your own unique store with physical product inventory, it’s your choice.

Both aspects have their risks and advantages.

Dropshipping is a little less hassle-free since it doesn’t involve product warehousing storage fees and tons of other issues.

Regardless, you will need to put in the hours and maintain a positive middle attitude to see any signs of success.

A lot of new Shopify store owners work under the misconception of leaving their stores on auto-pilot mode where it’s expected that online visitors will automatically start pouring in.

It’s 2024, and this doesn’t happen anymore.

To be successful and see your business scale, you need a marketing strategy, SEO knowledge and wear many other hats that call for a proactive approach. With proper strategy and planning, you will eventually have a strong foothold in the market, running multiple stores and managing them through a central platform.

Good luck out there!

Frequently Asked Questions:

What are the benefits of using Shopify Payments over other payment processors?

Using Shopify Payments offers several advantages over other payment processors, making it an appealing choice for merchants. Here are the key benefits:

1. No Transaction Fees

When you use Shopify Payments, you can say goodbye to additional transaction fees that come with using external payment processors. If you opt for another processor, Shopify charges transaction fees ranging from 0.5% to 2% per sale. By sticking with Shopify Payments, you keep more of your hard-earned money in your pocket.

2. Simplified Setup and Management

Shopify Payments is seamlessly integrated into the Shopify platform, allowing for a quick and easy setup. You can activate it with just one click, eliminating the need for complicated configurations or third-party accounts. This integration means you can manage all your payment processing directly from your Shopify dashboard, streamlining your operations.

3. Competitive Processing Rates

Shopify Payments offers flat-rate payment processing fees that are competitive within the industry. These rates vary depending on your subscription plan, but they are generally straightforward and predictable, helping you budget more effectively.

Can I use Shopify Payments with other payment processors?

You can absolutely use Shopify Payments alongside other payment processors! Shopify is designed to be flexible, allowing you to connect more than 100 external payment processors to your store. Here’s how it works and what you need to know:

Seamless Integration with Multiple Payment Options

When you set up your Shopify store, you have the option to activate Shopify Payments with just one click. This built-in feature allows you to start accepting payments immediately. However, if you prefer to use another payment processor, Shopify accommodates that too. You can easily connect your chosen processor to your Shopify dashboard, giving you the freedom to select what works best for your business.

Transaction Fees: The Trade-Off

While using Shopify Payments means you won’t incur any transaction fees on your sales, opting for an external payment processor does come with some costs. 

Shopify charges a transaction fee that ranges from 0.5% to 2% on every sale made through third-party processors. So, if you’re considering using another processor, it’s wise to factor in these additional fees when calculating your profits.

The Best of Both Worlds

Using Shopify Payments in conjunction with other processors can be beneficial for various reasons:

  • Flexibility: You can cater to different customer preferences by offering multiple payment options. Some customers may prefer using PayPal, while others might want to pay with a credit card directly through Shopify Payments.
  • Testing the Waters: If you’re unsure about Shopify Payments or want to experiment with another processor, you can do so without fully committing to one option. This allows you to find the best fit for your business model and customer base.
  • In-Person Sales: If you're using Shopify’s Point of Sale (POS) system, you’ll need to use Shopify Payments for in-person transactions. However, for online sales, you can mix and match as you see fit.

What are the considerations for using multiple processors?

While the flexibility is great, there are a few things to keep in mind:

  • Management Complexity: Handling multiple payment processors can add a layer of complexity to your operations. You’ll need to keep track of different fee structures, payment schedules, and potential integration issues.
  • Customer Experience: Ensure that the checkout process remains smooth and user-friendly. Too many options can sometimes confuse customers, so it’s important to strike a balance.
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FAQs
How do I start Shopify for beginners?
To start a Shopify store as a beginner, first sign up for a 14-day free trial on the Shopify website by providing your email, creating a password, and choosing a store name. Once you access the dashboard, explore the various sections like Products and Settings. Next, select a theme that aligns with your brand from the "Online Store" section and customize it with your logo and banners. Add products by including descriptions, images, prices, and inventory details, and organize them into collections. Configure your payment gateways and shipping options in the Settings section, and create essential pages like About Us and Contact. Purchase a custom domain for a professional look, then remove password protection to launch your store. Finally, use Shopify’s analytics tools to monitor your store's performance and optimize your marketing strategies. Following these steps will help you successfully set up your Shopify store and begin your e-commerce journey.
Is Pakistan eligible for Shopify stores?
Yes, Pakistan is eligible for Shopify stores. Here are the key points: 1. Availability: Shopify is accessible to merchants in Pakistan. 2. Payment gateways: While Shopify Payments isn't available in Pakistan, you can use third-party payment gateways like 2Checkout or PayPal. 3. Currency: You can set your store to use Pakistani Rupees (PKR). 4. Language: Shopify supports Urdu, Pakistan's national language. 5. Shipping: You can set up local and international shipping options. 6. Taxes: You'll need to manually configure sales tax settings for Pakistan. 7. Hosting: Shopify hosts your store, so you don't need to worry about local hosting regulations. 8. Support: Shopify provides customer support to Pakistani merchants. Remember to comply with local e-commerce regulations and tax laws when setting up your Shopify store in Pakistan. It's advisable to consult with a local business advisor for specific legal and financial considerations.
Can I start a Shopify store with no money?
Yes, you can start a Shopify store with no money by taking advantage of Shopify's 14-day free trial and dropshipping model. Here's how: Use Shopify's Free Trial Shopify offers a 14-day free trial that allows you to set up your online store without any upfront costs. This gives you time to test your business idea and get familiar with the platform. During the trial, you can customize your store's design using free or low-cost themes, add products, and set up payment and shipping options. Leverage Dropshipping Dropshipping eliminates the need for inventory investment by allowing you to order products from suppliers only after a customer places an order. This reduces financial risk when starting out. Shopify integrates with various dropshipping apps that simplify product sourcing, addition, and order fulfillment automation. Reinvest Profits As your store grows, you can reinvest profits into improving your website, expanding your product range, and enhancing marketing strategies. The Basic Shopify plan starts at $29/month, which is affordable for most new businesses. Higher plans offer more features but also come with higher monthly fees. In summary, by utilizing Shopify's free trial, dropshipping model, and free or low-cost tools, you can start an online store with minimal upfront investment. The key is to focus on building a successful business first, then scale and upgrade your Shopify plan as profits increase.
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